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With the recent launch of the Nouveau Sounds label, and the website , we have obviously been reaching out to artists who could benefit greatly from the service that we offer.

 

We have several very exciting projects lined up for 2020 as a result of this "reaching out", including artists from a wide range of genres (including rap, reggae, glam and mainstream pop!).

 

However, after communicating with over 200 prospective artists, there does seem to be a huge misconception about how to get discovered in 2019.

 

A fair proportion of those we spoke with seem to be under the impression that they can simply record an acoustic cover, stick it on YouTube, and SImon Cowell will come knocking at their door offering a £1M record contract..!?

 

WRONG!  The "Justin Bieber" days are over!

 

But why?

 

Is it that people these days are simply not very talented, and Justin was one of the exceptions?

 

Of course not! 

 

In fact, the opposite is true: there are now loads of wannabe's touting their respective talents on YouTube.

 

It is not a novelty anymore...it is the norm.

These days, when you upload your video to YouTube, you're now competing with thousands, maybe even MILLIONS, of talented singers, songwriters and producers.

All are trying to score that elusive record deal that will enable them to give up the day job, or maybe allow them to never actually need to get a "proper job" in the first place.

Some of these people are incredibly talented, too.

 

So what am I saying here?

 

Well, it's simple really: If you want to stand even a slim chance of being discovered, standing out and having your music played by other people, you need to promote yourself.

 

Not only that, but you need the right song, and, being totally brutal...you need to be GOOD ENOUGH!

 

As if that is not enough..you also need to have commitment to your art...whether this is singing, writing, dancing, painting, tennis, football...you need to have the dedication, and put the hours in!

 

How badly do you REALLY want it?

 

Some of the artists we spoke with talked a good game, but they just were not committed to the cause: they were not giving it enough, generally.

 

In addition to this, they were reluctant to invest the necessary finances in THEIR futures.

 

Getting back to promotion..this costs money!

 

There is no way to avoid spending money on promotion: having the killer song, with a killer performance, the best production, etc, is one thing...but if no-one ever hears it..what's the point?!

 

In 2019, promotion is probably the sole benefit of being signed to one of the "big three".

 

They have the budget to promote songs worldwide...but obviously they take a huge percentage in exchange for this.

 

But even if the artist gets just 20% of the generated revenue, surely that is better than 100% of nothing, right?

 

SO, it IS still beneficial to get signed, but you need to stand out to even have a slim chance of getting discovered these days.

 

Nouveau Sounds' sole aim is to help artists to achieve this, with a full package at a very minimal cost.

 

We want YOU to get signed by Sony, UMG or Warners.

 

Our package is #TTP (The Total Package). Check us out here.

 

If you've lost your way musically, maybe following some bad experiences and knock-backs, and don't really know what to do next, we'll give you direction, purpose, and set you off on the road to your next chapter.

 

We appreciate how difficult it is these days, but if you're TRULY committed to your cause, then we want to hear from YOU...!!

 

Keep focussed!!

 

GN.

 

 

POPPY gig - Omeara, London 19/08/19

Posted on 20th August, 2019

POPPY at Omeara, London: Monday 19th August, 2019

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Arriving at the venue, there was already a long queue of "in the knows", and you could sense an air of expectation. We all knew that, for the UK, this was the beginning of something potentially HUGE!

 

The venue (which consists of the space under a pair of railway arches divided into the concert venue to the right and a bar to the left) has a capacity of just over 300, and the tickets sold out in under 2 days. The bar area is a nice comfortable, with friendly bar staff.

 

As you enter the hall, there is sound control area to your left (Mixer, Lighting, etc), and beyond that, in the LH corner, a small bar. It is recommended that you simply go through to the main bar for drinks, though, as you'll have a far greater choice!

 

Going down a couple of steps, you're on the main floor area: this enables people at the back to get a good view of the stage, especially as the raised rear area goes round both side slightly, too.

 

 

The support act, scouse Heavy-Metallists LOATHE, warmed the crowd up with a set full of energy and anger.

I'm glad Liverpool won the Champions League and Super Cup penalty shoot-out last Wednesday,: if this is what happy, jubilant scousers are like, imagine if they had lost...!?

 

 

Poppy is well-known online and in her native USA, but (until Saturday @ Reading/Leeds, that is!) largely unknown in the UK.

 

Poppy and her "creator", Titanic Sinclair, have been gradually honing her image and sound over the past few years, morphing through various phases: Poppy is now a perfect fusion of the real and the surreal.

 

Nobody REALLY knew what to expect from Poppy when the lights went down: what visuals would we be treated to..fancy costumes? Dancers?

 

No...Poppy arrived wearing a striped jacket with accessories, and a pair of knee-high boots.

 

She was flanked by Titanic Sinclair on bass and (I'm assuming?) Aaron Deming on guitar.

I say "assuming", as both had their faced completely blacked out!

There was also a drummer, and the obligatory backing track.

(I'm told that Sam Palombo is their drummer, and that  both he and Aaron are from "Blame Candy".)

 

No latex in sight!  Actually, she just looked like a human being having a great time,  her waist-length blonde hair fanning out as she span round during the heavier sections of the songs.

 

She came across tonight like a human being with occasional android tendencies, rather than a synthetic creation. She was engaging and captivating, both visually and sonically..the perfect package.

 

She has great charisma.....engaging, yet still somehow surreal at the same time...?

This was no carefully-choreographed Kylie-esque affair: Poppy and the band simply rocked the place!

 

 

This show was obviously warming up for Reading/Leeds, and you could see that the set-list was tailored for a more rock / metal orientated audience than anything Lady Gaga would have done back in the day.

 

Perhaps this is the "Billie Eilish" effect? Eilish was an overnight sensation back in March with the release of her album: it looks like Poppy is being targeted at the same, or a very similar audience.

 

People I spoke to in the audience were unanimously intrigued by Poppy: we're all trying to work her out...which keeps things interesting.

 

 

Several years ago, her songs were obviously K-Pop-inspired, both sonically and visually: With Mr Sinclair, Poppy has done a great job with the visual presentation, creating what is now a perfect fusion of visual and sonic appeal.

 

The "sound" is a combination of pop and metal, often within the same song! This keeps things interesting, as you often don't know if the song is finishing, or merely moving into another phase..!

 

She played some new material, alongside the favourites: highlights for me were "Time Is Up", "X", "Scary Mask" and "My Microphone"              ("Oh..there it is!!") lol!

She also did a good cover of Gary Numan's "Metal".

 

The set was around an hour: short, but very sweet...and it left everyone wanting more.

 

Tonight, this exclusive crowd at Omeara witnessed the dawning of something big...a tidal wave is about to break on the UK, starting at Reading / Leeds this weekend.

 

All that is missing is that breakthrough hit single: surely that's just round the corner now.

Whether it is one of the new songs, or a remix of one of her catchy back-catalogue tracks remains to be seen...

 

You know what they say about buses?  You wait for ages for one, and then two turn up within a minute of each other..!?

 

This year, we've already had Billie Eilish.

Now the second bus is rolling in.

 

You can feel it.....

 

Greg Nouveau (Nouveau Sounds)

 

Two Tribes 30 years on!

Posted on 28th May, 2014

Today being the 30th anniversary of the UK release of Frankie's Two Tribes, it has made me think back in time (again!).

As part of the class of '84, I can honestly say that it was on hearing Two Tribes for the first time that edged me towards record production rather than just being in a band......?

 

I have always listened to tracks in detail, hearing hidden riffs and percussion parts, etc, rather than just "the song".

 

Two Tribes has tons of depth, and hits you like a sledghammer: It leaves me feeling exhausted after listening to the original 7" radio mix!

This experience made me aware of the impact a song can have, and the role of the producer in this process.

 

The art of the 12" started with TT, as well: amazing to think, I bought a copy of Two Tribes every week for 2 months...! Happy days.....

 

 

My pitiful attempts back in the 80's to create songs / music on a par with the tracks I was hearing around that time resulted in immense frustration!

Thats why I simply gave up, realising I could never get where I wanted to be: I had neither the time nor the money to acquire the necessary equipment to produce such a sound.

 

A decent desk (£50k), a Fairlight (£50k), various synths/outboard, etc (£50k)...and of course, the environment to use it in (...erm, £50k?)...was never going to happen anytime soon....!

 

HOWEVER.....roll forward 30 years, and I now have the necessary equipment in my relatively modest studio environment...for a fraction of the cost, and 10 times more flexible.....

So...my mission now is simply to carry on where I left off: I'm attempting to create what I yearned to create IN THE 80's, and kinda "finish the job", so to speak....?

 

I'm trying to only use sounds / effects, etc, that would have been available then, rather than splattering my creations with 21st century plug-ins, and modern sounds......Dubstep doesn't really interest me, you know.....! :-)

 

I DO use VSTi's / plug-ins, and dont believe in using vintage for vintage's sake...the modern plug-ins are REALLY good: you'd need to A-B them with the real thing solo to tell any significant difference...and in the mix?  Forget it!

 

I have to blame Trevor Horn for getting me here today.......the seeds were sown back in the day, and I reckon Two Tribes was the deal maker for me........?

 

So many thanks, Trev..! :-)

 

I hold Trevor Horm personally responsible for me spending the last 30 years (on and off)

Visage: the comeback..!

Posted on 28th April, 2013

Well, after hearing loads over the past year or so about a new Visage album / comeback, etc, it looks like its 100% happening..!

 

The new lineup looks like its in place, and after hearing a preview of the album, I have to say that it's actually GOOD...!!

 

I must say that after hearing that there were only 2 original Visage members in the new band, I was a trifle sceptical about what the resulting album would end up sounding like.....!

 

However, with a little Magazine, a dabble of Ultravox, a touch of Simple Minds, some foxy female glamour.....oh, and a LOAD of Steve Strange style, it looks like Visage are back in the game with a bang!

 

"Hearts and Knives" offers far more than the time-honoured "2 singles and a dozen fillers"-format: I'd say all the tracks are fairly strong, and, with a few choice remixes, the album could generate 4 or 5 singles.......?

 

Steve is also launching a make-up range, with products aimed at the male contingent as well as the ladies, so it looks like he's gonna be very busy doing all the promo work for his various enterprises......!

 

"Hearts and Knives" is sheduled for release late May: the single "Shameless Fashion" is out already.....

 

Check out www.visage.cc for details...!

Uk Fav #1...

Posted on 17th July, 2012

So...Bo Rap is the UK's favourite number one record, then..?

Thank the lord for that, is my reaction!

I was worried for a little while that some 21'st century, Autotune-infested junk was going to get the crown...! 

At least Adele has taken her rightful place near the top of the pile.........well deserved, imho.......

And "Billie Jean"......

 

So...the British public HAVE got taste.  ;-)

 

All I have to do now is write something that will make the next countdown!

I'll be happy being #58, or thereabouts, tbh... :-)

RIO! Happy 30th Anniversary..!

Posted on 11th May, 2012

Well...what can I say..?

 

Rio: a true classic album! A real "bird of paradise"!

 

This album is unique to me, in that even 30 years after its original release, I STILL play it from start to finish to this day....

 

There are no "fillers": all 9 tracks are masterpieces.

Not many albums can lay claim to this, even going back to the '50's...?

 

Well done, guys: I've been a fan since day one!

 

Fave tracks? Well....its a difficult one, but I reckon if I could only listen to 2 tracks off RIO, I would choose "Last Chance On The Stairway" and "New Religion"....!

 

"What!"  I hear you say! "Not one of the singles?!"

 

THAT just goes to demonstrate how GREAT this album is........  ;-)